INTRODUCING

Card Culture

Card Culture

by Lewis Hamilton

by Lewis Hamilton

A NEW ERA IN COLLECTING

GET UPDATES

INTRODUCING

Card Culture

by Lewis Hamilton

by Lewis Hamilton

by Lewis Hamilton

A NEW ERA IN COLLECTING

GET UPDATES

Hamilton is entering the global trading card market with the launch of Card Culture by Lewis Hamilton, a joint venture with Dave & Adam’s aimed at building a premium retail and online footprint outside of North America across Europe, the Middle East, and Asia. The first store is set to open in Frankfurt in 2026, with additional locations planned in London, Sydney, and beyond.

Hamilton is entering the global trading card market with the launch of Card Culture by Lewis Hamilton, a joint venture with Dave & Adam’s aimed at building a premium retail and online footprint outside of North America across Europe, the Middle East, and Asia. The first store is set to open in Frankfurt in 2026, with additional locations planned in London, Sydney, and beyond.

Hamilton is entering the global trading card market with the launch of Card Culture by Lewis Hamilton, a joint venture with Dave & Adam’s aimed at building a premium retail and online footprint outside of North America across Europe, the Middle East, and Asia. The first store is set to open in Frankfurt in 2026, with additional locations planned in London, Sydney, and beyond.

“I’ve loved collecting cards since I was a kid - Pokémon, football, anything I could get my hands on, so to now play a role in shaping the future of the category is incredible. Through Card Culture, I believe we have a significant opportunity to tap into the culture around trading cards in a way no one has been able to before."

- Lewis Hamilton

“I’ve loved collecting cards since I was a kid - Pokémon, football, anything I could get my hands on, so to now play a role in shaping the future of the category is incredible. Through Card Culture, I believe we have a significant opportunity to tap into the culture around trading cards in a way no one has been able to before."

- Lewis Hamilton

“I’ve loved collecting cards since I was a kid - Pokémon, football, anything I could get my hands on, so to now play a role in shaping the future of the category is incredible. Through Card Culture, I believe we have a significant opportunity to tap into the culture around trading cards in a way no one has been able to before."

- Lewis Hamilton

IN THE NEWS

F1 Legend Teams With Dave & Adam's CEO to Launch Card Culture by Lewis Hamilton

Lewis Hamilton and Dave & Adam’s launch Card Culture by Lewis Hamilton, a global trading card retail venture targeting expansion across Europe and beyond.

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IN THE NEWS

F1 Legend Teams With Dave & Adam's CEO to Launch Card Culture by Lewis Hamilton

Lewis Hamilton and Dave & Adam’s launch Card Culture by Lewis Hamilton, a global trading card retail venture targeting expansion across Europe and beyond.

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